Guy ArochNot content to simply look good, Adam Levine will now smell good, too: he’s the new “U.S. fragrance ambassador” for Y, a new men’s scent by Yves Saint Laurent.
A statement from the brand says that the fragrance, “is rooted in that same sense of freedom that Adam personifies” and adds that Levine brings, “a new dimension to YSL beauty.”
And Adam says in his own statement, “I’m psyched to be collaborating with YSL Beauty, a brand which has always appealed to me for its standout style and groundbreaking imagery.”
He adds, “As a musician, I relate to the raw passion and strong sense of individuality of YSL; and being a part of the story of Y is exciting to me – it is not the story of one man, but of a whole creative generation. I’m excited to develop our relationship and see where it will lead.”
In addition to appearing in adds for Y, Adam will also, according to the brand, “enrich the universe of Y, inspiring others with his sense of accomplishment, and bringing his considerable creativity, infectious sense of humor and catchy personality to a wide audience in the USA and around the world.”
Copyright © 2017, ABC Radio. All rights reserved.
