PRNewsfoto/Royal Caribbean InternationalDNCE is serving up some new looks. The band has been named the global brand ambassadors for American tennis brand K Swiss.
Joe Jonas, Cole Whittle, JinJoo Lee and Jack Lawless are starring in the brand’s new ad campaign, modelling some sporty, retro styles. They’ll also help design their own signature line, which will be out next year.
“We thought K-Swiss’ retro-like style matched our personal aesthetic perfectly,” Joe tells Billboard. “We can’t wait to show our fans what we have in store for this campaign and our upcoming collection.”
Meanwhile, the band has also lined up a concert aboard Royal Caribbean’s Total Eclipse Cruise next month. The band will headline a show on the Oasis of the Seas cruise ship to celebrate a once-in-a-lifetime solar eclipse.
“What could be more out of this world than witnessing a full solar eclipse at sea?” Joe says in a statement. “We’re stoked about coming back on board with Royal Caribbean to put on a lights-out performance with a very special guest. It’s beyond exciting to be able to celebrate this crazy moment in history out in the middle of the ocean.”
The 7-night cruise sets sail on August 20 from Orlando, Florida and the concert takes place August 21.
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