ABC/Paula LoboEd Sheeran is such a fan of Heinz ketchup that he has a picture of a bottle of the condiment tattooed on his arm. Now, he’s announced that he wants to be in business with the company — and Heinz is only too happy to take him up on his offer.
On Instagram, Ed posted a photo of himself clutching a bottle of ketchup, and captioned it, “Yo @heinz I have an idea for a tv ad if you wanna do one, if not I won’t be offended, I could never be mad at you. Slide in my DMs or have your people call my people. Lots of love, your biggest fan x.”
Heinz replied, using multiple emojis, “Yo yourself @teddysphotos! We’re all [ears]. Actually, we’re all [tomato]…But you get the idea. And we’d love to hear YOUR idea. Sorry, we’re nervous. Team Heinz is hitting you up RIGHT NOW.”
We’ll have to just wait and see what the two come up with.
Perhaps artists suggesting commercial ideas to big companies is the new trend. In February, John Mayer pitched an idea for a commercial for Vanity Fair napkins during his Instagram Live, and the company actually created an animated version of the ad, word-for-word.
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