Pepsi/PepsiCoBack in the ’80s, Michael Jackson promoted Pepsi, and in the 2000s, Britney Spears did it. Now both pop icons will appear on limited-edited Pepsi cans as part of the company’s Pepsi Generations Summer Music campaign.
The Britney image is a graphic based on a still from her 2000 “Joy of Pepsi…for those who think young” commercial, where Britney holds out a can of Pepsi and pulls the top off while winking. The MJ can features a graphic of an iconic shot of the late King of Pop in a red jacket and white t-shirt.
Late soul legend Ray Charles, who starred in Diet Pepsi’s “You Got the Right One, Baby, Uh-huh” campaign in the early ’90s, also has his image featured on cans as part of the campaign.
In a statement, Britney says, “My partnership with Pepsi has always been really special to me. I’m so excited to be featured in the new Pepsi Generations Summer campaign. It’s fun, fresh and all about music.”
She adds, “To be featured on a Pepsi can is such an honor, and I can’t wait to see my fans enjoying them!”
The summer campaign will also feature exclusive music experiences and fan activations.
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