PRNewsfoto/FUJIFILM CorporationTaylor Swift doesn’t just want you to come to her Reputation stadium tour — she wants you to document it with Fujifilm’s instax cameras.
Fujifilm has signed on as a global sponsor of Taylor’s tour, including two new dates in Tokyo on November 20 and 21. As part of the deal, each tour stop will feature custom instax “experience booths” for fans, as well as interactive activities. Taylor, who is described as a “longtime instax user,” will appear in TV commercials for the cameras, as well as in an online campaign.
Fujifilm’s instax cameras let you take pictures and then create physical color prints of them on the spot.
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