PRNewsfoto/Coach, Inc.Selena Gomez models handbags on a fire escape in her new ad campaign for Coach.
A video for the spring 2018 campaign, premiering on Billboard.com, was shot in New York and set to Selena’s song with Marshmello, “Wolves.”
Selena smiles and twirls as she shows off a collection of embellished bags — including the Parker, a new bag that will debut in February. She also poses in front of a large window with the city skyline in the background, and hangs out on the fire escape as other models walk by.
“[Coach] creative director Stuart Vevers makes New York feel like a town, a real community,” Selena says in a statement. “It just feels like this is where the brand really lives.”
This is Selena’s second campaign with Coach. She first announced the partnership in late 2016, and a capsule collection she co-designed debuted in August.
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