Alessia’s performance of “Scars to Your Beautiful” resulted in a 181% increase in downloads, according to Nielsen Music. In addition, her collaborative performance with Logic and Khalid of the suicide awareness song “1-800-273-8255” resulted in a 185% sales increase.
Pink, who was honored with the Michael Jackson Video Vanguard Award, performed a mash-up of her hits, leading to an overall sales spike of 70% for the songs she played.
Julia Michaels’ performance of “Issues” was cut short, but she still was rewarded with a 187% increase in digital song sales. Fifth Harmony scored a whopping 205% increase in sales of their song “Down” following their performance with Gucci Mane.
Demi Lovato grabbed a 41% sales bump in her latest single “Sorry Not Sorry,” while the night’s big winner, Kendrick Lamar, saw his songs “DNA.” and “HUMBLE.” increase in sales by 47% and 41%, respectively.
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Courtesy MTVAlessia Cara, Fifth Harmony and Julia Michaels are among the artists who enjoyed big sales boosts thanks to their performances on Sunday night’s MTV Video Music Awards.
