Mert & MarcusLook what you made us do, Taylor Swift: watch your new video over and over.
Taylor’s new self-referencing video for “Look What You Made Me Do” set a record for most-viewed music video in one 24-hour period. Actually, it took less than 24 hours for the clip — in which Taylor both pokes fun at herself and introduces her fierce new persona — to rack up 28 million views. At its peak, it received over three million views per hour.
As a result, the video out-drew “Despacito,” which got 22 million views in 24 hours, and Adele’s “Hello,” which racked up 27 million views.
The lyric video for “Look What You Made Me Do” also set a record, by the way: it grabbed 19 million views in 24 hours. That broke the record for the most views for a lyric video: the previous record was held by The Chainsmokers‘ “Something Just Like This,” which garnered 9 million views.
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