Jerod Harris/Getty Images for i.am angel foundationEver feel like no one puts down their cell phones and experiences actual life anymore? Will.i.am explores our dependence on technology in the video for his new single, “FIYAH.”
In the London-set clip, the singer strolls into a bar where every single patron is staring at their cell phones and wearing will.i.am’s brand of Buttons headphones. They swipe right and snap selfies to the beat as will.i.am sings.
The group finally ditches their phones and spills into the street, joining will.i.am for a synchronized dance break. As he repeats the chorus, “I’m on fiyah,” the street erupts in flames.
“FIYAH” is out now.
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