ABC/Fred LeeLady Gaga’s Born This Way Foundation is launching a new kindness campaign to coincide with World Kindness Day today.
In partnership with Zappos and SoulCycle, the foundation has announced the #MultiplyYourGood Challenge, which invites individuals to volunteer or donate to a nonprofit in their community this holiday season. For every act of kindness performed by December 21, the Born This Way Foundation will “multiply” it by performing a good deed for one of their nonprofit partners.
Participants can share their experiences on social media using the hashtag #MultiplyYourGood and submit their good deeds on the Born This Way website.
For every act of good submitted, you’ll be entered to win a trip to Las Vegas to see Lady Gaga’s new residency, as well as take part in a service event alongside the Born This Way Foundation team.
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